Singer Charli XCX became one of the most talked-about moments of the 2026 Sundance Film Festival held in Utah, where she stood out both for her daring outfit —posing amidst the snowy landscape in lingerie and a fur coat— and for promoting her new film production, The Moment.
The film, which will premiere in select theaters in New York and Los Angeles on January 30, is a mockumentary in which the artist plays an exaggerated version of herself during the preparation of her album Brat and its world tour. The film features appearances by other prominent figures in entertainment, including Kylie Jenner, Alexander Skarsgård, and Rosanna Arquette, which has increased media attention surrounding the project.
Charli XCX's presence at the festival not only shook social media with her unconventional winter look, but also generated excitement for the film's promised blend of humor, critique, and self-reference. Her creative approach has been described by critics as a "playful deconstruction of modern stardom," leading to extensive coverage in national entertainment media.